More and more, people are using their phones or tablets to browse the web, especially when it comes to finding local businesses and products or to look up information quickly. They want a site that loads fast, is easy to navigate and lets them access the information they need quickly and easily.
A site that’s not built to be responsive may look fine to you on your desktop computer, but many of your visitors will see text that’s much too small, images that run off the page or menus and buttons that are difficult to read or use.
Responsive design means that the entire web site content is available and easy to read and navigate. It is not just a ‘mobile’ version of the site or a version with partial content for the mobile viewer.
When it comes to your SEO, Responsive design also has a solid advantage. Because your site will be much more user friendly on all devices, it’s much more likely to be shared. It will also be a site that appeals to younger viewers who are the ones most likely to be heavy users of social media.
Google also recommends using Responsive design versus a secondary mobile site. Having a Responsive design means only having to build, maintain and optimize one site that works well no mater what device is used to view it, rather than having to build and maintain both a standard and a mobile site.
If you are planning a new web site or a fresh design for your existing web site, a Responsive design is a wise investment.
Make Responsive Design one of your top priorities for your web site this year!
Photo Credit: HLundgaard